Cues.ai

Calling all College Conversations

With around 3 million learners within Further Education (FE) providers across the UK in 21/22, up around 4% from the previous year, more learners across age groups are considering FE based learning to progress into Higher Education, or within current/prospective careers this Autumn. 

How you can tailor your university website's message to a specific audience

University websites need to cater for a lot of different audience types – from prospective students to their parents/advisors, staff, alumni and more.

5 Ways to Engage Mature Learners

Mature students are beginning to get more of the attention they deserve. Here’s 5 things to consider adopting for your website…

Is your content speaking to prospects from WP backgrounds?

In our experience of creating personalised content journeys to increase positive user engagement, we’ve summarised five effective tactics worth considering

Maximise the moment for postgraduate prospects this New Year

So, when we hear ‘January’ and ‘student recruitment’ the first thought is almost always ‘UCAS application deadline’. But, as we steadily approach 2022, we want to put some of the new year spotlight on PG recruitment early in the cycle. And here’s why… 

4 ways to prioritise prospective EU students this cycle

With the last cycle seeing a record number of students in England taking university places, plus an overall rise of non-EU international students compared to 2020, some will be turning their attention to the EU after the significant decrease in EU students now they’re no longer eligible for home fee status. 

What Black Friday Lessons Can You Adopt for Student Engagement?

With the January UCAS deadline for applications at the start of the next quarter, it’s time to start thinking about how prospective student behaviour changes throughout the coming months, and how your website experience can evolve to nurture students during this key decision making time.

What does hybrid student recruitment look like now?

Not that many student recruiters have been solely reliant on in person meetings and carrier pigeons, but after the past two years shifting so much of how we go about the way we work, travel and live, it’s a fair assumption that the way forward won’t look like the way we were before. 

Starting the Recruitment Cycle Right

As the shift to in-person events returns alongside the world of virtual we’ve experienced over the past 18-months, how are you preparing conversations with prospective students and balancing conversations with several cohorts at once?

When Your Content Needs to Grow Up

The rise in mature students is something to monitor in order to make sure your website is having the right conversation with them. 

What Digital Marketing Really Works For You Organisation?

It’s a pretty big question and forgive us for making you worry whether all your efforts have in fact even been worth it! But as much as this sounds like a cry for help from an over worked digital team, it is a really important question when you’re looking at end-to-end marketing activity and understanding what really works for your organisation.

Keeping Up with Clearing & Confirmation 2021

As we hurtle towards 10th August, where all students will officially be able to go through clearing and confirmation, many will be searching out possible alternative options in preparation. So how do all the interactions stack up on your digital channels?

How to Talk Student Value

It’s perhaps no huge surprise that the Higher Education Policy Institute’s Student Experience Survey found that around 40% of students wish they’d deferred a year and only around a quarter felt like they had value for money during the pandemic.

In "Unprecedented" Times How Can We Better Predict What Students Want?

If we can better equip the data points around students’ journey, we can also better prepare for the unexpected.

How You Could Improve Admissions Anxiety This Summer

Whilst the incoming class of 2021 into Higher Education has a slightly more predictable Summer than their 2020 counterparts, the coming weeks will see the usual tensions around results, clearing and confirmation, almost stretched out over a longer period. So how can you help students?

Reading the Room

How we need to listen to online prospects to determine the kind of events they need right now. 

Return of Campus Events?

As lockdown measures continue to lift, are on-campus events going to provide a much-needed opportunity for students to confirm their decisions or inform their clearing and adjustment options?

Advertising Choice is Important

Advertising isn’t about giving people more choice, it’s about helping them narrow down their decision and inform their decision-making journey

Localise Your Content to Convert

The word ‘personalisation’ is used a lot when it comes to digital experiences, but beyond sounding a little creepy with “welcome back <insert name here>” on your website, what we wanted to talk about is the value of really localising your prospects’ experience in terms of where they’re from.

Could You Widen University Participation Through Your Website?

University websites have a lot of content – this is not news, we know you can handle the truth. And whilst some campaigns and content logic may help those students needing additional support, the stark reality is most likely to be that it's there…. If they know where to look...

Are you truly accessible for your audience?

From June 2021 public service websites and apps must adopt accessibility requirements by law and universities and colleges around the UK have been progressing their websites and apps in order to be ready. 

How to Improve the International Student Recruitment Experience

As competition and concern increases, the student experience within the recruitment process is under threat.

Of Course, Your Course Pages Could Be Better

Across the breadth of UK University websites that we looked at; course page lengths vary… A LOT!

Three Digital Resolutions You Need for 2021

Dreaming of student conversion rates this Christmas?

What are students really doing when it comes to university research over the break?

Understanding the Clout of Your Courses

This year has been unpredictable enough; how can you stay ahead of any changes to come – whether specific to the process or not?

How cues.ai assisted universities during Clearing

This year, cues.ai increased lead capture for our customers over Clearing – one of which managed to increase their leads by 65% compared to the previous year. Cues.ai also increased website user engagement for all clients. Read on to find out how…

Digital Open Days – where is best to place your booking call to action?

How student intent changed during lockdown

See how content engagement dropped amidst the uncertainty of the March 2020 lockdown.