In our experience of creating personalised content journeys to increase positive user engagement, we’ve summarised five effective tactics worth considering
So, when we hear ‘January’ and ‘student recruitment’ the first thought is almost always ‘UCAS application deadline’. But, as we steadily approach 2022, we want to put some of the new year spotlight on PG recruitment early in the cycle. And here’s why…
Supportive digital content and experiences are key any prospective student engagement and retention plan.
With the last cycle seeing a record number of students in England taking university places, plus an overall rise of non-EU international students compared to 2020, some will be turning their attention to the EU after the significant decrease in EU students now they’re no longer eligible for home fee status.
With the January UCAS deadline for applications at the start of the next quarter, it’s time to start thinking about how prospective student behaviour changes throughout the coming months, and how your website experience can evolve to nurture students during this key decision making time.
Not that many student recruiters have been solely reliant on in person meetings and carrier pigeons, but after the past two years shifting so much of how we go about the way we work, travel and live, it’s a fair assumption that the way forward won’t look like the way we were before.
As the shift to in-person events returns alongside the world of virtual we’ve experienced over the past 18-months, how are you preparing conversations with prospective students and balancing conversations with several cohorts at once?
The rise in mature students is something to monitor in order to make sure your website is having the right conversation with them.
It’s a pretty big question and forgive us for making you worry whether all your efforts have in fact even been worth it! But as much as this sounds like a cry for help from an over worked digital team, it is a really important question when you’re looking at end-to-end marketing activity and understanding what really works for your organisation.
As we hurtle towards 10th August, where all students will officially be able to go through clearing and confirmation, many will be searching out possible alternative options in preparation. So how do all the interactions stack up on your digital channels?
It’s perhaps no huge surprise that the Higher Education Policy Institute’s Student Experience Survey found that around 40% of students wish they’d deferred a year and only around a quarter felt like they had value for money during the pandemic.
If we can better equip the data points around students’ journey, we can also better prepare for the unexpected.
Whilst the incoming class of 2021 into Higher Education has a slightly more predictable Summer than their 2020 counterparts, the coming weeks will see the usual tensions around results, clearing and confirmation, almost stretched out over a longer period. So how can you help students?
How we need to listen to online prospects to determine the kind of events they need right now.
As lockdown measures continue to lift, are on-campus events going to provide a much-needed opportunity for students to confirm their decisions or inform their clearing and adjustment options?
Advertising isn’t about giving people more choice, it’s about helping them narrow down their decision and inform their decision-making journey
The word ‘personalisation’ is used a lot when it comes to digital experiences, but beyond sounding a little creepy with “welcome back <insert name here>” on your website, what we wanted to talk about is the value of really localising your prospects’ experience in terms of where they’re from.
University websites have a lot of content – this is not news, we know you can handle the truth. And whilst some campaigns and content logic may help those students needing additional support, the stark reality is most likely to be that it's there…. If they know where to look...
From June 2021 public service websites and apps must adopt accessibility requirements by law and universities and colleges around the UK have been progressing their websites and apps in order to be ready.
As competition and concern increases, the student experience within the recruitment process is under threat.
Across the breadth of UK University websites that we looked at; course page lengths vary… A LOT!
Whilst the unpredictable nature of the pandemic continues to challenge student recruiters across the world, there are still some things worth avoiding in 2021.
What are students really doing when it comes to university research over the break?
This year has been unpredictable enough; how can you stay ahead of any changes to come – whether specific to the process or not?
This year, cues.ai increased lead capture for our customers over Clearing – one of which managed to increase their leads by 65% compared to the previous year. Cues.ai also increased website user engagement for all clients. Read on to find out how…