As the current application cycle continues, content will be planned over Christmas to help students with their research and decision making when it comes to university choices.
But what are students really doing when it comes to university research over the break?
Social media and ecommerce website popularity increases exponentially during Christmas Day, Boxing Day and the days that follow, but do students have the same appetite for their university research?
We took a look at what our data from recent years tells us, specifically focussing on the cohort of student prospects who have viewed course pages and displayed a positive sentiment towards studying a particular course when surveyed, and how their website engagement changes around the Christmas break.
What we noticed:
So, whilst there is a low chance that there will be an increase in the number of prospective students visiting your website, those who are finding their way to your course pages will likely see very strong levels of content engagement, and shouldn't be forgotten about whilst team members are relaxing throughout the Christmas break.
Our recommendation is to ensure that these highly engaged new users still have a positive and highly engaging first impression of your website during the Christmas holidays.
This might be harder to achieve with web and marketing teams not being on-hand to adapt content, initiate live chats and increase overall engagement – so explore tools like cues.ai, which can guide prospects towards the right content for them on your website.