Understand Your Prospects. Enhance Your Website. Increase Conversion.

Cues.ai is a web analytics consultancy with technology that gives universities the power to survey and segment their prospective student audiences – and respond dynamically.

Stop making strategic decisions in a bubble.

Start understanding broader sector trends; harness robust datasets for long-term incremental performance gains.

The Challenge for Higher Education

Universities are left guessing – missing out on high-value prospects with incomplete data and generic metrics that don't capture the unique journey of prospective students.

"Cues.ai has helped us segment, analyse and engage our most valuables audiences, both for home and international prospects."
– University of Roehampton

A future-proof analytics stack designed for higher education

Cues.ai delivers specialised insights that drives conversion growth.

Real-time Microsurveys

Capture prospect sentiment at critical moments without disrupting their journey.

Dynamic CTAs

Adapt calls-to-action based on user behavior to maximise conversions.

Lead Capture

Target engaged prospects with lead capture forms.

Tailored Dashboards

Role-specific insights for marketing teams, admissions, and leadership.

Full Implementation

End-to-end setup, training, and ongoing support included.

From audit to optimisation –
we do the heavy lifting

Our structured implementation process ensures long-term success.

Audit & Discovery

Comprehensive analysis of your current schema, identifying gaps and opportunities specific to higher education.

Implementation

Complete tracking rebuild with GA4/GTM foundation and BigQuery setup for future-proof analytics.

Microsurveys & CTAs

Strategic placement of real-time engagement tools to capture insights and drive action.

Reporting & Dashboards

Custom 30+ page dashboards with actionable insights, alerts, and executive summaries.

Training & Support

Live sessions, recorded tutorials, and monthly strategy calls to maximize value.

Results that speak for themselves

What our partners say about Cues.ai:

Cues.ai has provided a measurable improvement in student engagement.

University of St Andrews University of St Andrews logo

Hugely improved lead capture rates with minimal additional effort from our team.

University of Roehampton University of Roehampton logo

Clear, actionable insights that helped us optimise our prospect journey.

Keele University Keele University logo

Cues.ai has helped us promote the features and benefits of each course at the right time.

University of Chichester University of Chichester logo

Straightforward pricing.
Serious value.

Flexible plans to match your institution's needs

Essentials

£750/month
  • Custom Dashboards
  • Advanced Tracking
  • Monthly Strategy Call
  • Basic Support
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Enterprise

Let's chat
  • All Growth features
  • Cohort Analysis
  • Enrollment Forecasting
  • Comprehensive Training
  • Dedicated Account Manager
Contact Sales

Initial Setup: £2,995 one-off implementation fee

Optional data costs via BigQuery or third-party tools scoped separately.

Built for higher education.
Trusted across the sector.

Trusted by 15+ Institutions

From Russell Group to modern universities

Sector Benchmarking

See how you compare to peer institutions

Actionable Data

Not just dashboards - clear next steps

Seamless Integration

Works with GA4 & Looker Studio

AI-Ready Architecture

Future-proof your analytics

Ready to see Cues.ai in action?

We'll show you how Cues.ai can transform your marketing decisions. No pressure, just insight.