On average over 26,000 cues are served each month, guiding users to register, engage with questions or take action. Users who interacted with cues saw a 180% increase in time on site, 4 more pages per session and had a 180% increase to conversion activity.
To better understand how students researched their courses and improve their engagement through their website, the University of Chichester needed a tool that could support student recruitment and inform their digital strategy to better provide content to prospective students.
They used cues.ai to take on the challenge, focusing on undergraduate courses.
To better focus user journeys towards key information prospective students needed at different stages of their research and application process, cues.ai worked to shape their experience on the university website through a series of cues.
These questions ensured the right content was provided at the right time, but also guided users towards conversion activities, such as on-campus and virtual open days.
Behind the scenes, cues.ai combined a breadth of data to provide the team with weekly reports which gave them useful insights into interest levels for different courses pre-application, how users were engaging with their content and in turn shape their approach.
On average over 26,000 cues are served each month, guiding users to register, engage with questions or take action. User engagement increased when targeted with cues:
- Time on site increased by over 180% to almost 5 minutes
- Pages per session increased by over four additional pages
- Open day form completions increased by 131%
- Visitors to the website who saw and interacted with a cue had an increased rate of 180% to conversion activity they were guided to