cues.ai
for non-profit
organisations

Use cues.ai technology to personalise the experience of your website.

Cues.ai is tool that interacts with your website users to increase their engagement with your content.

How can cues.ai help non-profit organisations?

Cues.ai was built with some of the leading UK universities and is designed to help inform a website user's decision-making process.

It is a website tool that powers small pop up notifications that both learn about your users and guide them to target content and conversion outcomes.

Using our technology you can prompt engaged users towards donating, guide them towards  content that interests them, show key facts to increase engagement and much more.

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Cues.ai comes in two forms:

1. The cues.ai engine

The cues.ai engine is what powers the decision making behind what pop up cues are shown to users.

This is our full platform and is a managed offering, giving you dedicated support via our team of user journey specialists.

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2. Snippets

Snippets helps you bring out the key points of your content, tailored to different audiences.


This is our lightweight self-serve platform - giving you a quick way to increase user engagement.

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How to get started

Install the cues.ai script on your website.

After you've signed up, our team will contact you with your own cues.ai script. The lightweight script can be easily implemented on your website via Google Tag Manager, we'll send you full instructions.

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Our team will configure cues.ai for you.

Enterprise plans are fully managed. Our team will work with you to set up the audience targeting and user journeys based on your requirements.

If you're just using Snippets, we'll provide full documentation so you can get going straight away.

Monitor Performance

You own the data collected by cues.ai – use it to monitor performance, analyse micro-survey responses and measure user engagement.

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How to get started

Install the cues.ai script on your website.

After you've signed up, our team will contact you with your own cues.ai script. The lightweight script can be easily implemented on your website via Google Tag Manager, we'll send you full instructions.

1
2

Our team will configure cues.ai for you.

Enterprise plans are fully managed. Our team will work with you to set up the audience targeting and user journeys based on your requirements.

If you're just using Snippets, we'll provide full documentation so you can get going straight away.

Monitor Performance

You own the data collected by cues.ai – use it to monitor performance, analyse micro-survey responses and measure user engagement.

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Why we built cues.ai

University websites are complex to navigate and often adopt a "one size fits all" approach to content. We built cues.ai as website a tool that provides a personalised user journey through your content.

It helps prospective students find the content that they need, relevant to their user journey and some of the questions, concerns or considerations they may have. It does this by displaying visual pop up prompts, called “cues”, that guide them towards viewing another piece of content or performing an action that’s relevant to their journey.

Cues are not your typical pop ups. They help you have early conversations with users by reacting to engagements, asking simple questions and providing contextually relevant and unobtrusive next steps for them to take.

Why can they help? Our team makes sure cues are styled to fit seamlessly into your website and we’ll work with you to plan through the different journey’s users may have to help improve access
and widen participation.

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What you can do with cues.ai

Personalise user journeys

Show contextually relevant "next steps" for users to take on your website, based on their interests and website behaviour.

Help with decisions

Guide users to supportive content both on and off your website, when the time is right for them.

Encourage
engagement

Make users aware of upcoming events or activities that may interest them.

Connect with advisors

Prompt users to connect with your best matched advisors and student ambassadors.

Audience segments: Who sees cues?

Cues.ai lets you build audience groups that you can guide through different user journeys.
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For each audience group you can build a sequence of steps for these users to complete over time, sign posting a clear direction through your website's content, and towards completing your conversion goals.

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Your own data

Integrate cues.ai with Google Analytics to see how your users are interacting with cues.

Slice the interaction data however you like – customers on our enterprise plans can use our pre-built dashboards.

See features

Self-serve: Snippets

Snippets is the self-serve version of cues.ai that lets you quickly highlight key points as users scroll through your content. It's a highly effective way to bring the user's focus directly to the key point you're trying to get across. You can also specify what snippets certain audience groups should see.

Learn more about Snippets

Ready to dive in?
Start your trial today.