A website tool
for access and
widening participation

Use cues.ai technology to build audiences of WP students and give them a unique and inclusive website experience.

How can cues.ai help with widening participation?

Cues.ai is designed to help inform the decision-making process about going to university. This is a major decision for any prospective student, but we know for those from certain groups and backgrounds, it can feel even more daunting.

By learning about your website user’s needs, cues.ai can guide users towards viewing content or performing actions that help them to make an informed decision about their future choices.

Whether it’s additional financial advice, information about support groups available, attending a virtual or in-person event or speaking with an online advisor, cues.ai can help guide their website experience.

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Why we built cues.ai

University websites are complex to navigate and often adopt a "one size fits all" approach to content. We built cues.ai as website a tool that provides a personalised user journey through your content.

It helps prospective students find the content that they need, relevant to their user journey and some of the questions, concerns or considerations they may have. It does this by displaying visual pop up prompts, called “cues”, that guide them towards viewing another piece of content or performing an action that’s relevant to their journey.

Cues are not your typical pop ups. They help you have early conversations with users by reacting to engagements, asking simple questions and providing contextually relevant and unobtrusive next steps for them to take.

Why can they help? Our team makes sure cues are styled to fit seamlessly into your website and we’ll work with you to plan through the different journey’s users may have to help improve access
and widen participation.

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What you can do with cues.ai to help widen participation

Learn about your users and give them a best next step

Ask your users questions to learn about who they are, then give a best next step for them to take.

Make users feel welcome at your institution

Guide widening participation audiences towards supportive content both on and off your website.

Promote upcoming events of interest

Make prospective WP students aware of upcoming events or activities that may interest them.

Connect prospective WP students with advisors

Prompt users to connect with your advisors when the time is right to chat.

See cues.ai in action

Audience segments: Who sees cues?

Cues.ai lets you build audience groups that you can guide through different user journeys.
For each audience group you can build a sequence of steps for these users to complete over time, sign posting a clear direction through your website's content, and towards completing your conversion goals.

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How our customers are using cues.ai

Your own data

If a user opts in to analytics tracking, you can integrate cues.ai with your own Google Analytics 4 account to see how your users are interacting with cues.

We provide full dashboards on your data and have regular sessions to report on performance.

See features

Self-serve: Snippets

Snippets is the self-serve version of cues.ai that lets you quickly highlight key points as users scroll through your content. It's a highly effective way to bring the user's focus directly to the key point you're trying to get across. You can also specify what snippets certain audience groups should see.

Learn more about Snippets

How to get started

We install the cues.ai script on your website.

After you've signed up, our team will contact you with your own cues.ai script. The lightweight script can be easily implemented on your website via Google Tag Manager, we'll send you full instructions.


Our team will set up and run cues.ai for you.

Cues.ai is a fully managed service. Our team will work with you to set up the audience targeting and user journeys based on your requirements.

We report performance and suggest next steps

If a user opts in to analytics tracking, we send data to your Google Analytics 4 account.

We build you a dashboard and have regular meetings to discuss performance and next steps.


Ready to dive in?
Book your demo today.