for access and
widening participation

Use technology to guide prospective students towards making decisions that'll benefit their future.

How can help with widening participation? is designed to help inform the decision-making process about going to university. This is a major decision for any prospective student, but we know for those from certain groups and backgrounds, it can feel even more daunting.

By learning about your website user’s needs, can guide users towards viewing content or performing actions that help them to make an informed decision about their future choices.

Whether it’s additional financial advice, information about support groups available, attending a virtual or in-person event or speaking with an online advisor, can help guide their website experience.

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Why we built

University websites are complex to navigate and often adopt a "one size fits all" approach to content. We built as website a tool that provides a personalised user journey through your content.

It helps prospective students find the content that they need, relevant to their user journey and some of the questions, concerns or considerations they may have. It does this by displaying visual pop up prompts, called “cues”, that guide them towards viewing another piece of content or performing an action that’s relevant to their journey.

Cues are not your typical pop ups. They help you have early conversations with users by reacting to engagements, asking simple questions and providing contextually relevant and unobtrusive next steps for them to take.

Why can they help? Our team makes sure cues are styled to fit seamlessly into your website and we’ll work with you to plan through the different journey’s users may have to help improve access
and widen participation.

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What you can do with

Personalise user journeys

Show contextually relevant "next steps" for users to take on your website, based on their interests and website behaviour.

Help with decisions

Guide users to supportive content both on and off your website, when the time is right for them.


Make users aware of upcoming events or activities that may interest them.

Connect with advisors

Prompt users to connect with your best matched advisors and student ambassadors.

Audience segments: Who sees cues? lets you build audience groups that you can guide through different user journeys.
For each audience group you can build a sequence of steps for these users to complete over time, sign posting a clear direction through your website's content, and towards completing your conversion goals.

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Your own data

Integrate with Google Analytics to see how your users are interacting with cues.

Slice the interaction data however you like – customers on our enterprise plans can use our pre-built dashboards.

See features

Self-serve: Snippets

Snippets is the self-serve version of that lets you quickly highlight key points as users scroll through your content. It's a highly effective way to bring the user's focus directly to the key point you're trying to get across. You can also specify what snippets certain audience groups should see.

Learn more about Snippets

How to get started

Install the script on your website.

After you've signed up, our team will contact you with your own script. The lightweight script can be easily implemented on your website via Google Tag Manager, we'll send you full instructions.


Our team will configure for you.

Enterprise plans are fully managed. Our team will work with you to set up the audience targeting and user journeys based on your requirements.

If you're just using Snippets, we'll provide full documentation so you can get going straight away.

Monitor Performance

You own the data collected by – use it to monitor performance, analyse micro-survey responses and measure user engagement.


Ready to dive in?
Start your trial today.